Promoting your business
Marketing is a term that encompasses a huge range of elements: brand, storytelling, digital campaigns, social media, newsletters, email, advertising and so much more. Essentially any way that you promote your business can be considered a marketing activity. This means there are an overwhelming number of things you could be doing, but how do you decide what you should be doing?
Meaningful points of connection
While there are an infinite number of definitions of what marketing is, for us, effective marketing is about designing meaningful points of connection between your ideal customers and your brand to generate interest in your work.
To do it well you must have clarity on your products and services including who they serve best and in what ways. Once you know this you can take steps to use only the marketing tools that help you reach those people conveying to them the value of your offer.
Strategic marketing support
Strategic marketing support might involve developing your existing brand, creating a new brand, building or improving a website, creating audience personas, developing your value proposition, building an email list and sending newsletters, designing social media campaigns, and more.
What it will definitely involve is an exploratory session/s with key members of your team to get clear on your goals and a strategic action plan that will explain what you will do and what you won’t do in service of those goals, because you can’t do everything and nor should you burn yourself out trying to.