Clarity connects
Effective communication is vital for the success of any organisation because it underpins every function across the business. At the most basic level, you must be able to articulate clearly who you are, what you do, why you do it and for whom in order to create a sustainable business.
If you can’t explain this in simple terms using language that speaks directly to and resonates with your ideal customer or client, how are they going to find out about you, let alone buy from you? The simple answer is that they won’t.
An act of translation
The biggest challenge most people have when it comes to getting their communications right is that everything they want to say seems so obvious to them that it can seem unfathomable that someone else doesn’t understand what they’re trying to convey.
Of course what you do is obvious to you, you’re the expert after all! But before you can deploy that expertise to support your customers or clients, they have to understand clearly what you do and how this solves the problem/s they face.
Adapting your message
Sometimes you need an elevator pitch; a short, succinct snapshot of what you do that will quickly pique the interest of those you’re communicating with. Sometimes you need something more detailed and explanatory that will convert that interest into action.
You have to be able to flex your communications to suit different formats including verbal and written communication formats such as networking pitches, emails, websites, proposals, social media and more. We can help with all of this.
Working with us to improve your communications might include a review of channels and existing material, writing key messaging in different formats, strategy to implement key messaging in your sales and marketing collateral, devising an internal communications suite to support your team.