Category: Article

For many small business owners, the word sales still carries a bit of baggage. It might conjure up images of pushy tactics, awkward conversations, or pressure to close the deal. No wonder so many people feel uncomfortable with having to sell themselves and their own products and services. One of the biggest mistakes small businesses make is…

Social media is often the first thing people think of when they hear the word marketing. That reaction makes sense because social media is visible, noisy, and constantly demanding attention. But in most cases, good marketing goes far beyond what you post on your social platform of choice. Social media can be part of your marketing strategy,…

It’s a common habit, waiting to feel certain before taking action. Holding off until things feel perfectly aligned. But in business (and in life!), that’s often the wrong way round. It’s like putting the cart before the horse and then wondering why there’s no movement. Many small business owners fall into the trap of thinking…

When people think of sales and marketing, they often see them as two separate functions within a business. The truth is, they have a lot more in common than you might think. 

There is no magic formula or single blueprint that you can apply to be successful, to hit your goals, to grow your business.

Are you taking small, consistent actions every day, or are you waiting for the next big burst of motivation? Sustainable success comes from steady effort.

Here’s the thing every small business owner needs to remember – progress beats perfection every time.

I’m a big believer in the power of collaboration. When we share our knowledge, learn from others, and combine our unique talents, I believe we achieve greater things. There’s an alchemy that happens and we become more than the sum of our parts.  Every month I practice this in my own business by spending at…

You don’t have to do it alone A polymath is a person of wide knowledge or learning and comes from the Greek for well-learned. A business owner is a polymath by necessity; you have to know everything there is to know about your own business and almost as much about the industry in which you…

Money makes the world go round. Or so the saying goes. And yet, so many of us find it deeply uncomfortable to talk about money.

We won’t try to force on you a recipe for a soup that you won’t enjoy, instead, we’ll help you devise your own recipe for success that tastes delicious to you making the most of the resources you have available and will allow you to hit your goals as a business. 

There are plenty of tactics and tools you can deploy to get someone to commit to working with you, but the simplest way is to ask for the business.