It’s a common habit, waiting to feel certain before taking action. Holding off until things feel perfectly aligned. But in business (and in life!), that’s often the wrong way round. It’s like putting the cart before the horse and then wondering why there’s no movement.
Many small business owners fall into the trap of thinking they need to feel confident before they act. That clarity, certainty, and readiness must come first. But that’s a compelling illusion. More often than not, that elusive “ready” feeling never quite arrives and progress stalls.
There’s doubt, second-guessing, and the persistent questions: Is this the right time? The right offer? The right move? So, the waiting continues, hoping that confidence will appear and unlock the momentum to move forward.
But feeling unsure isn’t the problem. The waiting is.
Confidence isn’t a prerequisite for action, it’s often the result of it. It’s through doing the thing that belief begins to build. Action creates confidence, not the other way around.
Some of the best decisions small business owners make come during moments of uncertainty. Hiring someone with potential but limited experience and watching them grow into the role. Increasing prices, even with the fear that customers might walk away. Saying yes to an unexpected opportunity, despite the timing feeling less than ideal.
Uncertainty is normal. Everyone experiences it. What matters is not letting it become a barrier to progress.
At Progress Partners, the belief is simple: progress over perfection. It’s not about having all the answers from the outset, but about being willing to start without them. Clarity comes through action, not endless planning.
So the question is this: when was the last time a bold step was taken before things felt fully ready? Perhaps this month is the time to take one.
