Author: Sarah-Jane Dale

For many small business owners, the word sales still carries a bit of baggage. It might conjure up images of pushy tactics, awkward conversations, or pressure to close the deal. No wonder so many people feel uncomfortable with having to sell themselves and their own products and services. One of the biggest mistakes small businesses make is…

Social media is often the first thing people think of when they hear the word marketing. That reaction makes sense because social media is visible, noisy, and constantly demanding attention. But in most cases, good marketing goes far beyond what you post on your social platform of choice. Social media can be part of your marketing strategy,…

It’s a common habit, waiting to feel certain before taking action. Holding off until things feel perfectly aligned. But in business (and in life!), that’s often the wrong way round. It’s like putting the cart before the horse and then wondering why there’s no movement. Many small business owners fall into the trap of thinking…

When people think of sales and marketing, they often see them as two separate functions within a business. The truth is, they have a lot more in common than you might think. 

There is no magic formula or single blueprint that you can apply to be successful, to hit your goals, to grow your business.

Are you taking small, consistent actions every day, or are you waiting for the next big burst of motivation? Sustainable success comes from steady effort.

Here’s the thing every small business owner needs to remember – progress beats perfection every time.